As an advertising major, I can appreciate the importance of understanding your audience. If you know who you want your audience to be, it's much easier to design something that will cater to that specific group. I have built websites in the past that have had more professional audiences. However, for my own personal website, I think I would like it to be more personal. I am very involved with my family an friends and they are very important to me. I use the support that they give to me to focus on school and other endeavors. I would like to base my website around Mason, friends and family so that can see how they have affected my life. It's also nice to have a place where they can go and learn more about me if they don't everything. I will put up pictures of trips that I have taken with them, special occasions, etc. However, that being said, I do not want to to provide too much personal information because I'm aware that other people are going to stumble upon this website besides the people that I know.